What's in the eBook?

  • What is a good link and a bad link? How do you identify them?
  • How to plan and execute a link building campaign from start to finish. (Over 50 pages dedicated to this)
  • How to scale your link building so you can build more good links without compromising quality.
  • How to detect and lift link based penalties.
  • How to build a link building team - finding, hiring and interviewing.
  • How to outsource your link building to the right people who get results.
  • Over 30+ link building techniques and the processes for each one.
  • What link building tools are out there and how each one can help you get links.
  • How to build links if you're an ecommerce website
  • How to build links if you're a local business
  • How to build links using your images
  • How to find influencers and what they love sharing
  • Classifying your links
  • How paid promotion can support your outreach
  • How I've ranked sites. Case studies from my own experience. (VERY POPULAR).
... and much much more!
The Link Building Book

Available in: Downloadable PDF and Kindle

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.

The Link Building Book has been seen on:

Why is this different to anything you've read before?

Unlike other books or courses, I've been very open about my processes, techniques and real-life experience from working on various clients over the 10+ years I've been working in SEO.

  • The techniques, processes and methods WORK!
  • There are techniques for every level, whether you are new and have little resources or you are an expert and have lots of experience. There will be something useful to you.
  • This book has been written so that it caters to all levels of knowledge. Whether you are a beginner, intermediate or expert you will get something you can use to help your rankings.
  • I give you real world case studies from my own experience.

This eBook is available on:

The Link Building Book

Here's an example of what you can find on the book.

This is probably my most successful piece of outreach in terms of time spent and conversion rate. I have to also admit that it wasn’t planned at all; I saw an opportunity and got to work without really thinking too much about it.

Background: My client operates in a very technical industry. It has a decent community of active bloggers and a wider appeal to technology websites, so link targets aren’t in short supply. However, I was having problems with making this client link worthy – their website was quite old and in all honesty, didn’t deserve links, so outreach was really hard.

That was until the client called me one afternoon and told me that the BBC had picked up on one of the stories from their PR company but not included a link. The client was asking if we had any BBC contacts that we may be able to hit up, so I started the process here to try and get in touch with someone.

The hook: While this was happening, I took a closer look at the coverage and the reason why the BBC had covered my client. The reason was that they had a genuine news story connected to the London 2012 Olympics, so it was pretty timely. But more importantly, I noticed that they’d republished a photo that my client owned the rights to.

I had my hook!

What I did: When someone republishes a photo that belongs to you but doesn’t link to you, you have a perfectly legitimate reason to contact them and ask for a link. So I set about finding other websites that had also used the photos and coverage the client’s story.

I used three techniques to do this:

1) I ran basic Google searches for the client’s name plus the headline of the story, along with a few variations 2) I ran the photos through Google image reverse search 3) I setup Google Alerts for the client’s name plus the headline of the story

Through all of these methods I was able to find loads of websites that had covered the stories and used the photos. I went through these one by one and checked to see if they were linking to the client. A fair few were already linking, but I found 16 websites who weren’t.

The outreach: I managed to find contact details for all of these and quickly started to email them. I thanked them for covering the story and using the photos; then politely asked for them to add a credit link for the photos to the homepage of my client.

Result: Out of the 16 emails I sent, 15 linked to me. I was pretty happy with that! The only reason that I missed out on one of them was because he’d already linked to a press release from my client which was hosted somewhere else. Otherwise, I’m sure I’d have gotten 100%.

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.

If you're a beginner you'll be taught everything you need to know.

You'll be taught all there is to know about link building from the ground up so that you can build links and get your site ranking.

This book covers all the basics that you'll need to know before you can even get started building links such as:

  • Why are links important?
  • How they became strong ranking factor.
  • What you need to know about PageRank.
  • The history of link building.
  • The anatomy of a link - what makes a good (and bad) link.

If you're a pretty good at link building then this will take you to the next level.

You'll be taught how to build the links that stand the test of time, you can become even more efficient by following the link building processes that I outline.

This book covers the whole link building process from start to finish which allows even experienced link builders to improve their own processes and steps.

  • How to plan and execute a link building campaign.
  • How to run analysis on your existing link profile and competitors.
  • How to scale your link building efforts.
  • How to detect and lift link based penalties.
  • How to build a link building team.
  • How to improve your current outreach process.
  • How to improve your current sales process.
  • How to use over 30+ link building techniques.

If you're an expert you'll be able to see real-life case studies and more.

You'll be able to see how I do link building and read real-life case studies I've put together after working with many clients and helping them get the links they deserve.

This book will show you real-life case studies that you can use to compare against your own projects and get a benchmark for what you're working on. Here is a sample of what is covered.

  • Real-life Case studies showing the exact process I've used for my clients.
  • How to build links to your ecommerce website
  • How to build links to your local business
  • How to hire link builders.
  • How to manage them.
  • How to keep a team motivated.
  • How to sell a link building project.

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.

Who wrote The Link Building Book?

Paddy Moogan

Paddy Moogan did, if you have read Moz, State of Search, Distilled, Econsultancy or Search Engine Land you will have seen him.

He's also spoken at Distilled's LinkLove, MozCon, SMX (Coming Up), SES, SAScon and ThinkVisibility. He started doing SEO in 2004 and rose up the ranks to join Distilled in 2010. At Distilled he was able to work next to the industries best and work with some of the largest brands online to help them improve their online marketing. He now runs Aira, a digital marketing agency in the UK and works directly with a number of clients to help them improve their online presence.

Here are all the places Paddy has been Featured or Spoken at:

What everyone is saying about the LinkBuildingBook?

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.

Reviews from people who purchased the book

Nick Eubanks, www.seonick.net

Paddy's link building book is the most comprehensive collection of information, context, and real data that I have ever read on link building. Whether you are a beginner or a seasoned link building expert, this book is required reading.

Mackenzie Fogelson, www.mackwebsolutions.com

Paddy's Link Building Book integrates history, theory, and practice to offer a compilation of simple ideas and actionable link building tips. As one of the best SEOs in the industry, Paddy offers trustworthy knowledge and years of first-hand experience that can be used to grow your business. Best of all, throughout the book, Paddy emphasizes the importance of the human element and authentically building relationships to make link building a success. I'd highly recommend Paddys book as a resource for building your business online and as required reading for your internal marketing team.

Julie Joyce www.searchenginewatch.com

Paddy Moogan is a well-known link builder who works for Distilled. He's written an incredibly comprehensive link building e-book that's nicely priced at $37.

If you're new to link building, want to learn more, or just need to brush up (it is hard keeping up, you know) then this book is perfect for you.

Jaspal Sahota, www.vitispr.com

Paddy doesn't just talk about link building in the book, he lays out concrete examples from different industries to illustrate the approach. The guidance on outsourcing parts of the link building process is excellent.

Michael Cottam, www.visualitineraries.com

It's the A-Z bible of link-building. Enough foundational material here that I can give it to the most junior team member to get them up to speed, yet it's got depth and an array of specific techniques that it's useful to the most experienced link-builder.

Laust 'the SEO Nerd' Kehlet, www.seonorden.dk

Paddy Moogan is able to illustrate with extreme clarity the essence of linkbuilding both when it comes the nature of the SEO business. It is one of these books that is read easily even though a lot of the content in the book is highly complex. Truly one of the best SEO books I have ever read - if it is not the best!

Dewaldt Huysamen, www.dewaldthuysamen.com

All of the chapters were awesome and very useful and no matter how experience I am and know it was worth every penny.

Jesper Damtoft, www.citona.dk

Paddy's link building book provides you with great workflows that leads to solid actions, great link building tactics and his personal point of views through real-life examples and years of first-hand experience. This is a must read no matter if your a beginner or expert.

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.

This book addresses the issues that in house SEOs. face too.

You'll be able to learn from my years of agency experience and working with in-house SEOs, seeing the challenges they face.

I've shared my own link building approaches, processes and techniques. Whatever your industry, I've written the processes to be applicable to everyone and easy to follow. Here is a sample of what you'll get.

  • How to hire link builders
  • What to look for when hiring an SEO Agency
  • How to manage a link building campaign from start to finish

Why are Agency SEOs loving this book? Even making it required reading?

So they can get new members of their team primed and ready quickly by having them read this book.

Some agencies have made this book required reading for their entire SEO team because the principles can be used in pretty much any industry, no matter what types of clients the agency is working with, the techniques and processes are applicable and useful.

Also have you ever found it hard to get your client to get things done or signed off? I'll show you some of my techniques to get them to get things done.

You'll also get FREE updates with new tools, techniques and changes at Google
so that you always have the most up to date information. Only available in eBook.