After lots and lots of work and way too many delays (sorry!) the 2nd Edition of The Link Building Book is now live.
For existing customers – you get the update for free
If you’ve already purchased (thank you!), you should have received an email from me with a link to the new edition. If you haven’t, please check your spam folder and if you still haven’t got it, fill out this form in as much detail as possible and I’ll get the update to you as soon as I’ve processed your submission.
Well, the 2nd Edition is 50% bigger than the first edition and is now nearly 100,000 words of pure link building goodness. But what exactly is new?
Eight new chapters
There are eight new chapters for you to read and are a mixture of guest chapters, new ones by me and expanding on existing ones.
Link building for Ecommerce websites by Brian Dean
Brian aka Backlinko has written a chapter full of link building tips and techniques for Ecommerce websites. Brian details a few different methods for generating links and also gives a few real examples of outreach emails that have worked for him in the past. He also gives plenty of advanced search query examples and tools that you can use for link building to your Ecommerce website.
Link building with images by Alec Bertram
I came across Alec after seeing his awesome tool Image Raider which can really help image heavy websites reclaim links after someone has used the images. In his chapter, Alec steps through the full process he uses for image based link building and gives two full case studies that show you exactly how he has used this process on real websites. He gives you some keyword research tips too and talks about how to optimise your images for image search – which can help your images be found in the first place, leading to even more link opportunities.
Link classification by Patrick Hathaway
One of my favourite tools right now is URL Profiler, it has so many uses, particularly when it comes to link building and auditing. In this chapter, Patrick goes into loads of depth on how you can use URL Profiler to classify your entire link profile. This means you can find potential issues and low quality links that could be causing you ranking problems. He also touches on other tips such as finding contact details and connecting to various APIs that can help you with link classification.
Getting more from BuzzStream by Stephanie Beadell
Another one of my favourite tools is BuzzStream, so it’s great that Stephanie contributed a chapter to the book which talks about some of the smaller, little known features of BuzzStream that can help you get better results and get more efficient. Stephanie talks about mining social websites for link opportunities as well as making sure that you never lose touch with important contacts.
Local link building by Darren Shaw
For the second edition of the book, I wanted to provide a deep dive into niche areas of link building. One of which was local link building and Darren from Whitespark was kind enough to controbute a chapter which goes into detail on the challenges of local link building, as well as detailing a bunch of strategies for getting local links.
Finding influencers and what they love sharing using Buzzsumo by Steve Rayson
One of the key parts of the link building process is finding influencers who you’re able to build relationships with. This can help you get more social shares, links and traffic to your content by leveraging their audience. This is particularly useful if you don’t have an existing audience yourself. Steve from Buzzsumo walks through the steps for finding these influencers using Buzzsumo – a great tool that you need to use if you haven’t already!
Link building case study using Kerboo by Gareth Hoyle
One of the most popular parts of the first edition was the case studies section. As well as adding some more of these myself, Gareth from Kerboo has written a chapter that talks through the steps he used with a fashion client to build links. The process ties in with the Peek feature of LinkRisk and shows how you can connect LinkRisk with BuzzStream to make your link building process as efficient as possible.
Paid content promotion to support outreach
For this edition of the book, I wanted to include some more information on leveraging social channels to support your link building. There is a lot of potential when it comes to using channels such as Facebook, LinkedIn, Twitter, Outbrain or Taboola when it comes to getting more traffic to your content. In this chapter, I talk you through the process you can use to get traffic to your content, working alongside your manual link building and outreach efforts.
Two new case studies
One of the most popular parts of the first edition was the chapter that featured case studies from my own experience. I wanted to make sure I expanded on this for the new edition. So I’ve added two new case studies to this chapter and there are also additional case studies contributed by the guest authors above including two detailed ones from Alec regarding image based link building.
I’ve also researched and included some case studies from other SEOs that have been published online so that you have everything in one place.
Updated section on content based link building
Given the important role that content plays in the link building process, I’ve expanded this section to include some information on how to come up with good content ideas. I’ve gone into detail on the Made to Stick principles and outlined how you can use these principles to come up with content ideas that have a chance of getting links and social shares.
Alongside this, I’ve also talked about the different types of content you can create and the goals that each type can help you hit.
Updated link based penalties section
I’ve expanded the link penalties section to include the various types of link penalty warnings that you can receive via Google Webmaster Tools, as well as reviewing the manual actions feature. I talk about the differences between manual and algorithmic penalties and what you should do regarding each one. In particular, I talk about when to use the disavow tool and Patrick covers this in his guest chapter too.
The other stuff
As well as the big stuff already mentioned, there were lots of details to be updated including –
More link building resources and tools
Two years can be a long time when it comes to new resources and tools that are created. I’ve added over 50 links to new tools, videos, case studies and resources to help you learn more about link building.
Updated algorithm updates
I’ve updated the section on Google updates related to link building to include anything that has happened since the last edition, along with some commentary and resources to read more on these updated.
Guest blogging updates
Since the last edition of the book, we saw more info from Google on what kind of guest blogging they didn’t like. I still think that guest blogging is a perfectly viable method to promote yourself online, but there are things you need to avoid. I’ve updated my guidelines on this so that you can continue this technique but is a quality, sustainable way.
Infographics and link building updates
Again, I believe there have been a few changes in this area since the last edition, so I’ve updated the section outlining how to build links using infographics to be more in line with quality.
Link prospecting and finding email addresses
I discovered the power of FullContact after publishing the last edition of the book and have now included a section on how to use the FullContact API (you don’t need to be a developer for this – I’m not!) to gather additional information about link prospects in bulk. If using the API isn’t your thing, I’ve also outlined how to use their Chrome extension too.
This section also includes some public case studies that I found that detail when websites have recovered from various types of link penalties.
I’ve spent some time updating this section to reflect how Google has improved their capabilities in this area and how this affects your work as a link builder.
Section on planning and executing a link building campaign updated
I’ve added some more steps on how to use project management systems including Trello to better plan and manage your link building campaigns. It’s important to stay organised so I’m sure this improved section will help you.
Finding link targets – updated section on finding link targets using Followerwonk
I’ve added a new section on how to use the awesome Followerwonk tool to find high quality link targets for your content and outreach campaigns.
That’s just a few things. Go take a look at The Link Building Book now for more info and I hope you enjoy the new version!