Regular readers will know that I’m a big fan of BuzzStream. I’ve written about using it for guest posting, infographic link building and broken link building before. They have just released a new feature which I’m really pleased to see. Before going into the detail of the new feature, I wanted to explain why I think it is such a great addition.
If you wanted, you could use BuzzStream to pretty much automate and scale every step of the link building process. You could do prospecting, import all the websites that you find, keep the ones where you have contact details, then send outreach emails to them all – without ever actually looking at the target websites.
For obvious reasons, I do NOT advise this.
With BuzzStream, I’d still go into each and every link target and open the website to check it manually before doing outreach to it. Whilst this isn’t a time killer, it did probably take a bit longer to do it than I’d have liked. But this is where I had to draw the line and not compromise on the quality of websites that I was contacting.
The new feature is called the BuzzBar and allows me to still manually check websites, but at a much quicker pace than before. Below I’ll go through the steps for using this feature.
Step 1 – Add a link prospecting search
From within BuzzStream, you can do link prospecting using your own advanced search queries. The advantage of using this over just searching Google is that the results are automatically pulled into BuzzStream along with various link metrics.
Click on Prospecting at the top of your screen:
Now select your options:
It will take a few minutes for BuzzStream to gather your results.
Step 2 – Open up your prospecting results
After a few minutes, your search will be done and you can view the results by clicking here:
Step 3 – Filter your results
Now you will see a screen that looks something like this:
With the old BuzzStream system, you’d accept or reject the websites by clicking on one of the options highlighted in the red box above. But to do this, you’d have to open up each website individually, then come back to BuzzStream to accept or reject the websites. This worked fine but wasn’t massively efficient.
Now, you can do this instead:
Now click on Research in the top menu, then select this:
This will open a new tab in your browser that looks something like this:
I also have various metrics that I can take a quick glance at too but I usually scan the page first to get a feel for it before looking at metrics. If the page looks a bit spammy and not great for users, then I probably don’t worry too much about metrics and I’ll just reject it.
Generally, I’ll reject any site that has a homepage PageRank of 0 and perhaps a DA of 25 or below. It depends on the client and how wide their niche is though. If it’s a pretty small niche, then I’ll bend the rules a little.
Then I’ll click on one of the following:
The thumbs up means that it is a good site and you want to outreach to it later. The thumbs down means that it is a good site but not quite right for your current campaign, so pressing this will remove it from your project. The last option is to blacklist the domain which isbest used for very spammy results that you not only want to reject for this project, but to stop BuzzStream from suggesting them in the future. This can also be used for sites that you’re probably never going to get a link from such as Amazon or YouTube etc.
That’s about it!