There have been numerous experiments to see whether or not two links on the same page to the same URL, both pass anchor text value to the linked to page. In the true spirit of an SEO, I wanted to test this myself.
If you work in SEO, I’d highly encourage you to do your own testing. There are loads of great SEO blogs out there that give you great info, but you can’t beat doing your own thing and verifying what people say for yourself.
29th December 2010 this is how the link looked:
As you can see, very simple. One text link saying “Andy J Davies” which linked to the URL:
This page did NOT rank for this keyword before I put this link live. It is actually a very new page and doesn’t rank much for anything.
After the link went live, that exact page started ranking 8th in Google.co.uk for “andy j davies”:
What I did next –
I edited the blog post and inserted another link to the same page, but using different anchor text:
So both links are going to the same page.
So after a few weeks, the results changed. Andy’s site stopped ranking for “andy j davies” and started ranking for “a test on SVG images” –
For me, this is pretty conclusive. I know some may argue that this wasn’t that scientific. But I’m happy with this outcome.
So I’ve just verified what others have said, but the bottom line is that you should be testing this stuff yourself.