Big-Ass List of Link Building Resources

Curated by Paddy Moogan, Author of The Link Building Book


Here is a huge list of link building resources that I've collected over the last couple of years. I've categorised them all and you can use the navigation on the left hand side to find your way to specific resources. If I've missed something, feel free to let me know using this form.

Selling a Link Building Project

How to sell link building to someone that doesn't know what it is - By Hugo Guzman
Selling to Win Book - By Richard Denny

Planning & Project Management

62 steps to the definitive link building campaign - By Mark Nunney
The 6 Month Link Building Plan for an Established Website - By James Agate
Project Management for SEO (2012 Edition!) - By Tom Critchlow
Structuring an SEO Project: Moving Away from the Retainer Model - By Sam Crocker
Tips for Effective SEO Project Management - By Justin Briggs
Planning a Link Building Campaign - By Paddy Moogan
The SEO Project Management Jedi Challenge - By Aleyda Solis

Link Analysis

Guide to Competitive Backlink Analysis - By Justin Briggs
Comparing Link Data Tools - By Richard Baxter
Competitive Link Analysis Tips - Whiteboard Friday - By Rand Fishkin
How to Visualize Competitor Link Profiles in Excel - By Nick Bernard
Link Profile Analysis for Link Building Strategies - By Robert Lloyd
Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity - By Tom Anthony
7 Different Visualisations of Link Profiles - By Tom Critchlow
12 Google Link Analysis Methods - By Bill Slawski

Content Creation

Technical Hacks for Content Marketing - By Justin Briggs
Content Strategy Generator - By Dan Butler
The Content Marketer's Guide to Web Content - By Amanda Milligan
How to Make Your Website More Interesting and Linkworthy - By Chris Gilchrist
What It Takes To Get Remarkable Content Done - By Mike King
Content Strategy Resources - By Jon Colman
Content Strategy and UX: A Modern Love Story - By Kristina Halvorson
The Time For Content Marketing Is Now - By Tom Critchlow
Beyond Link Building - Using Links and Content to Hit Business Goals - By Paddy Moogan
7 Types of Content to Get Traffic and Links - By Paddy Moogan
Content Creation: Elements of Successful Content - By Kristi Hines
Creating a Content Plan for your Business - By Kristi Hines
Finding Great Topics for your Target Audience - By Kristi Hines

Visualisation Tools

Google Fusion Tables
Dipity Interactive Timelines
Polymaps - Creative interactive maps
Pressbooks - Make eBooks
Infogram Infographics
Google Charts

Amazing Content Examples

Arms Globe Visualization - By Chrome Experiments
Content Forum for Small Businesses - By American Express
Eurozone debt web: Who owes what to whom? - By the BBC
Death by Caffeine - By Energy Fiend
Unlock the 007 in you. You have 70 seconds! - By Coke Zero
Who owns the most servers? - By Intac
The Single Malt Whisky Flavour Map - By
A Visualisation of US Debt - By Kleptocracy
Film Strips - By Tom Evans
Film Statistics interactive - By Blimp Design
Hollywood Data Explorer - By James Fisher
Information is Beautiful Awards - By David McCandless
Form follow function - By Jongmin Kim
The Ultimate Guide to Worldwide Etiquette - By Swissotel
Evolution of Western Dance Music - By Thomson
Small Business Guide to Google Analytics - By Simply Business
Annual Review of Airbnb - By Airbnb

Link Building Tactics

Guest blogging

The Ultimate Guide to Advanced Guest Blogging - By Pratik Dholakiya
The Ultimate Guest Blogger's Guide for 2013 - By Mike Sobol
30 ways you can earn more guest posts & squeeze more value out of them - By James Agate
5 Jaw Dropping Tips for Guest Posting Success - By Matt Geer
How to Evaluate Guest Post Opportunities - By James Agate
Guide to Guest Blogging - By Kristi Hines

Broken Link Building

The Broken Link Building Bible - By Russ Jones
Creative Broken Link Building Tips - Jon Cooper
Broken Link Building using BuzzStream - By Paddy Moogan
Creative Broken Link Building - By Jon Cooper
Broken Link Building Guide: From Noob to Novice - By Anthony Nelson
How to Use the Broken Link Building Strategy to Get Links - By Kristi Hines

Infographic Link Building

How to Build Links with Infographics - By Justin Briggs
Infographic Link Building using BuzzStream - By Paddy Moogan
Linkbait Guide - By Ed Fry
How Building Links with Infographics is Changing - By Kristi Hines
What Makes A Great Infographic? 8 Experts Weigh In - By Arnie Kuenn
Getting the Maximum Number of Links From Your Infographic - By John Pring
Infographic Clean-up as Link Building Outreach - By Oli Mason

Link Building with Images

10 Ways to Use Images for Link Building - By Jason Acidre
3 Ways to Use Google's New Search by Image for Link Building - By Jason Stinnett
Link Building for Image Rich Websites - By Wiep Knol
Link Building with Google's Search by Image Feature - By Kieron Hughes

Collections of Techniques

92 Ways to Get (and Maximize) Press Coverage - By Chris Winfield
33 Links & How to Get Them - By Justin Briggs
Pointblank Link Building Tactics - By Jon Cooper
131 (Legitimate) Link Building Strategies - By Julie Joyce
3 Scalable Link Building Tactics That Won'tLeave a Footprint - By Matthew Green
7 Advanced Link Building Strategies for a Competitive Edge - By Pratik Dholakiya
101 Ways to Build Link Popularity - By Aaron Wall
10 Hard-Hitting Link Building Tactics That'll Boost Your Rankings - By Neil Patel
The Most Creative Link Building Post Ever - By Jon Cooper

Vertical Specific Tactics


How to Make Your Ecommerce Site Link Worthy - By Julie Joyce
Guide to Link Building for Ecommerce - By Linda Bustos
Creative Link Building for Ecommerce Sites - By Stephanie Chang
Forum Participation Rubric for Ecommerce Link Building - By Donny Rhoades
40 SEO Strategies and Optimization Tips for Ecommerce Websites - By Jason Acidre
Ecommerce Link Building in 2013 - 6 Experts Weigh In - By Matt Gratt
Link Building for Ecommerce Sites - Targeting the Right Anchor Text - By Geoff Kenyon
Link Building & SEO strategies for e-commerce #SMX Munich - By Jackie Hole
Easy E-Commerce Link Building Strategies - By Stephanie Beadell
Link Building for Small Ecommerce Sites - By Rob Ousbey
Link Building for Ecommerce Presentation - By Richard Baxter


Link Building for Affiliates - By Julie Joyce
Link Building: How is it different for affiliates? - By Paddy Moogan
SEO Experts Discuss Link Building for Affiliates - By Jason Acidre

Local Link Building

Unmissable Local Link Building Opportunities - By James Agate
The Complete Guide to Link Building with Local Events - By Kane Jamison
5 Link Building Tactics to Improve Your Local Rankings - By Matt Green
Culture Building: 8 Local Link Building Tactics Beyond Business Listings = By Scott Dodge
35 Local Link Opportunities You Missed - By Adam Melson
44 Local Link Building Queries for Citation Prospecting and Opportunity Analysis - By Ontolo
Local Link Building Strategies - By Ryan Clark
Linkbait Ideas for Small Business Owners - By Patrick Hathaway

B2B Link Building

Expert Panel Discussion: Effective B2B Link Building - By Optify
Six Degrees Of SEO Bacon & B2B Link Building Q&A - By Debra Mastaler
B2B SEO Link Building - By Eric-Jan Bulthuls
B2B Link Building - By Matt Gratt
B2C Linkbuilding for B2B Industries - By John Doherty

Link Prospecting

The Link Prospector's Guide to the Tilde - By Garrett French
Beginner's Guide to Link Prospecting using Google Search - By Garrett French
Quick Queries for Quick Wins - By Adam Melson
Improve Your Link Prospecting With Reductive Queries - By Ross Hudgens
Smart Link Building Queries for Any Industry - By Adam Melson
Creative Link Prospecting: Following a News Story - By Ken McGaffin
The Scouting Report for Link Building Rookies - By James Daugherty
Extreme Link Prospecting With SEOQuake - By Jason Acidre
Link Prospecting with Pivot Tables - By John-Henry Scherck
Using SEOmoz Tools for Link Prospecting - By Patrick Hathaway
Prospecting with Power - Using Link Prospector with Screaming Frog for Brands - By John-Henry Scherck
21 Link Builders Share Advanced Link Building Queries - By Garrett French
9 Actionable Tips for Link Prospecting - By Paul Rogers
Using Blogrolls to Expand your Link Prospecting Lists - By Paul May
3 Ways to Identify Link Prospects - By George Fischer
Link Prospecting with Twitter Tools and APIs - By John Doherty


Content-based Outreach for Link Building - By Justin Briggs
Outreach Specialists Bible - By Dave Snyder
Improving Link Building Response Rates With Persuasive Psychology - By Matt Gratt
The 7 Principles of Bulk Outreach for Link Building - By Garrett French
Scalable Outreach with Gmail and Boomerang - By Eric Covino
You Can get Links from Cold Outreach - By Chris Dyson
22 Tips for a Better Outreach Response - By Steph Grove
Get off the Schneid with Social Outreach Link Building - By Megan Brown
Using Boomerang for Link Building Outreach - By Paddy Moogan
A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders) - By John Doherty
The Link Builder's Guide to Email Outreach - By Neil Patel
Outreach Letters for Link Building [Real Examples] - By Peter Attia
Putting Guest Post Outreach Theories to the Test [With Some Real World Data] - By James Agate


Measuring Your Link Building with Google Analytics - By Anna Lewis
How to Measure and Report on Link Building - By Michelle Lowery
How your reports make your link building suck - By Justin Briggs
Link Building Report Template - By Gab Goldenberg
3 Ways to Measure Link Building ROI - By Julie Joyce

Link Removal

How to Get Rid of Unwanted Backlinks - By Jennifer Van Iderstyne
Boom! 1 Email, 60 Bad Links Gone, 4 Tools for Easy Link Cleanup - By Cyrus Shepherd
A How to Guide on Identifying Bad Links and Pruning Them Using Google's Disavow Tool - By Navneet Kaushal
Easy step-by-step guide to finding low quality links - By Paddy Moogan
Adventures in Link Removal - Slides and Webinar Recording - By Jon Quinton

Google Penguin

Another step to reward high-quality sites - By Matt Cutts
6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips - By Tom Anthony
Google Launches "Penguin Update" Targeting Webspam In Search Results - By Danny Sullivan
Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO - By Danny Sullivan
WordPress, Penguin, Google and Matt Cutts' take on - By James Farmer
7 Achievable Steps For Great SEO After The Penguin Update - By Chris Warren

Link Building Tools

Backlink analysis

Majestic SEO
Open Site Explorer
Google Webmaster Tools
Microsoft Excel
Link Research Tools
Search Metrics
Tom Anthony's Link Profiler

Link Prospecting

Citation Labs
My Blog Guest
Wordtracker Link Builder
Blogger Link Up
Help a Reporter Out
Group High
SEOmoz Link Intersect
The Ultimate Link Building Query Generator
Whitespark Local Citation Finder
Raven Tools

Outreach Tools

Link Bird
Raven Tools
Blog Dash
Tout App
URL Opener
Linksy Email Guesser

Browser Add-ons

Majestic SEO Backlink Checker
Scrape Similar for Chrome
SEOmoz Toolbar
SEObook Toolbar for Firefox
Check My Links for Chrome
Web Developer Toolbar for Chrome

Case Studies

Broken Link Building - A Case Study - By Ben Jackson
Sweden Promote Innovative Safe Sex Through QR Codes & Love Making App - By Simply Zesty
What Happens When You Build 10,000 Dodgy Links to a New Domain in 24 Hours? - By Marcus Taylor
Penalty Lifted: How To Use Google's Disavow Tool Case Study - By Cyrus Shepherd
Google's Disavow Tool Works - Penalty Removal - By Duke Tanson
1st Power of External Links - By SEER Interactive
Offline is the New Online Link Building Strategy [Case Study] - By Matt Ridout
Putting Guest Post Outreach Theories to the Test [With Some Real World Data] - By James Agate
Post-Penguin Anchor Text Case Study - By Court Tuttle


35 Ways to get Links in 35 Minutes - By Paddy Moogan
23,787 Ways to Build Links in 30 Minutes - By Hannah Smith
The Future of Link Building - By Will Critchlow
Scaling Content Marketing - By Jon Quinton
Advanced Link Building Strategies for Affiliates - By Patrick Altoft
Link Building through Blogger Outreach - By Paddy Moogan
Link Building Strategies: 2013 Edition - By Ross Hudgens
How SEOgadget Builds Links - By Richard Baxter
Tools of the Trade for Link Building - By John Doherty
What is your Link Building Game Plan? - By Wil Reynolds
Link Building Reporting - By Justin Briggs
Advanced Link Building Strategies - By Patrick Altoft

Link Building Training

DistilledU - By Distilled
Link Building Course - By Jon Cooper
Linkmoses Email List - By Eric Ward
Ultimate Guide to Link Building - By Eric Ward and Garrett French
Clockwork Pirate Link Building eBook - By Kelvin Newman

Something missing?
Suggest a Resource